This post is long overdue! As most of you probably know I started my own merch in May. I called it Shop Offline, and you guys loved it! As did I, of course. The t-shirts were sold out in no time (three times, thank you!!), and we began to form a super cool community on Instagram. So much positivity and good vibes, I can’t thank you enough! But in August and September there was so much change in my life, and I realized I wanted my merch to become something more, too.
I wanted it to become a brand. In October I opened my own business, so the name had to change (Offline is my husband’s), and that was the turning point.
In Japanese that means ‘moon’, and that is, for me, a very strong, meaningful name. You know the saying; ‘nomen est omen’. I believe in mother nature, and in all it’s power. And the Moon is a big part of that. I feel strongly connected to her, she is my goddess. She moves mountains, and tames seas. She sets our mood, and shines down on us when there’s no other light to guide us. And so Tsuki was born.
The brand represents my fundamental values. The t-shirts are made of certified organic cotton and hand printed in Ljublana, Slovenia. They are also part of the Geneva Convention banning child labour, the drawing up and controlled implementation of an exemplary code of conduct on working conditions and social laws, the use of non-toxic dyes,.. The pouches and totes are also made of certified fair trade organic cotton and hand printed in Ljublana, Slovenia. The beanies are made of 100% acryl, and are hand embroided here, in Slovenia, and the notebooks are also printed in Ljubljana, Slovenia.
With Tsuki my goal is to offer an alternative, more friendly and less aggressive way of shopping. I encourage mindfulness as a way of life, and try my best to apply it to fashion, and also to other aspects of my daily life, such as food, transport, relationships,.. Because being nice is always the best choice. Not necessarily the easiest one, but for sure it is the one everyone benefits the most from.
So I am inviting you along on my journey towards learning and growing our manners – regarding our attitude in general, and our relationships with people / animals, how and why we take care of the environment, our relationship with food, etc. Let’s be friendly to one another, to all life on Earth, and to the planet itself. It’s not like we can just move to another planet once we destroy this one. Our bodies, and this Earth, these are the only two places we have to live. Let’s take care of both.
Making this invitation I have to remind you of one more thing. You don’t have to change it all, or all at once. Take small steps, because no matter how small the steps, you’re still moving forward as long as you’re making them.
Here are some examples on where and how to start:
-Stop buying / taking plastic bags at grocery stores, and always bring your own (I use my organic cotton totes ALL THE TIME).
-Switch to locally grown food. everything that’s not from your country (or the country next to yours) is just polluting the planet way to much. If bananas don’t grow in Slovenia, you don’t need to eat them. We have plenty of apples here, for instance. And they don’t travel half the world and pollute the seas, air, and so much more. I do almost all my grocery shopping at the farmer’s market. And again, you don’t need to change everything at once. Start with veggies / meat / dairy,.. just pick one and get it eco from now on.
-Instant fashion, such as H&M, ZARA, and other huge corporations are a really big polluter. Try to buy less, with more meaning. Buy three (five, seven,..) items per year, instead of going nuts on sales at the mall. Just think of how much the person making the clothes made, if anything. And how the items got to the store. And what materials were used. And if the dyes are tested on animals, and so on. Think before you buy.
One person can’t change the world. But if we all start making really small changes in our daily lives, we just might end up making a huge change all together.
That is the philosophy behind Tsuki, and I hope you join me on my journey towards a more mindful life.
You can shop all Tsuki products on Instagram @tsuki_eu.
I hope you have a lovely day! Talk soon,
I hope all is well. I'm doing good, counting down the days to our wedding! Earlier today we visited my cousin - he just moved in to a new (I could almost say penthouse) flat in the center of Ljubljana, and he invited us over for coffee. And cake, naturally. And on our way home we snapped some photos of my outfit, and as you can see I'm happy & full of chocolate cake (well - that's why I'm happy..).
I'm wearing an ages old sweater & pants, a Levi's belt, Boopacks backpack, a pair of pearl earrings (also very old, no idea where they're from), and Marella shoes.
I hope you have a beautiful Thursday!
Upam, da vse štima. Jaz se imam super, odštevam dneve do poroke! Danes dopoldne pa sva z Žigo obiskala mojega bratranca, ki se je pred kratkim preselil v čudovito stanovanje v centru Ljubljane, in naju je povabil na kavo. In torto, itak. Na poti domov pa sva naredila še nekaj fotk mojega outfita, in kakor vidiš sem zadovoljna in polna čokoladne torte (no ja, verjetno sem zato tako zadovoljna hihihi).
Nosim pa vintage pulover in hlače, Levi's pas, Boopacks nahrbtnik, biserne uhane (tudi te so tako stari, da ne vem s kje so) in Marella sandale.
Super četrtek ti želm!
Today is a special day. Waking up with the first rays of sun, sitting down at my desk and finally uploading this post! I've been getting so many questions about how I edit my photos, if I have any tips & tricks I can share with you, or just editing advice in general, so I've decided to offer you something so much better - a Lightroom preset so you can edit your photos the same way as I do! I called it 'Summer', since I've been using it most of summer 2018. You're welcome to tweak it & show me your work! You can purchase it for 3,50eur via email: email@example.com, or just dm me on Instagram!
Again, I'm so stoked to finally get my own preset out & I can't wait to see your photos! Make sure to tag me on Instagram #ninastanicsummer and in your photo @ninastanic so I don't miss a post.
Thank you for all your love and support, you really do make the sun shine brighter.
PHOTO: Marko Vuletič
Danes je bil sicer na sporedu vlog o pokušanju poročne torte, a ga, kot sem povedala na IG storyju žal ne bom mogla objaviti (jutri ga bom pa sigurno!), ker sem na @shop_offline ta vikend naredila akcijo -50% in je naročil ogromno (HVALA!!). Vloga nemorem montirati, a za objavo na blogu imam pa vedno dovolj časa. Zato sem se odločila, da danes pokažem kaj se dogaja ‘v ozadju’ mojega branda.
Najprej narišem motive in naredim mockup izdelek. Ko se odločim kako naj bi končna verzija izdelka izgledala, poiščem in naročim produkte (majice, torbe,..), ki jih potem skupaj z vektorsko sliko motiva nesem v tiskarno, kjer se na njih ročno natisne motive.
Ko vse izdelke pregledam in zložim jih zapakiam in pripavim za naročila sledi preverjanje kakovosti in pakiranje.Tako kot izdelki sami je tudi embalaža organska in okolju prijazna, da ne onesnažujemo okolja več, kot je pač nujno zlo (:
Zdaj so stvari pripravljene za prodajo. V Instagram inbox prejmem naročilo – ime, priimek, naslov, email, ter kateri izdelek naročaš. Sledi preverjanje zaloge, na to izstavim račun in ga pošljem na mail. Ko je le-ta poravnan zapakiram paketek z izdelkom še v primerno kuverto, da ga lahko pošljem po pošti. In naslednji dan je že pri tebi!
Tako (na hitro) izgleda ozadje Offline znamke. Trudim se, da ustvarjam čim bolj ekološke izdelke, vendar se zavedam, da od ideje do izdelka žal ne mora biti vse 100% organsko, fair trade, ekološko,.. Življenje ni črno-belo, tako kot tudi ‘organic’ ali ‘zero waste’ ni. Moj cilj je, da se čim bolj približam temu, da s svojim brandom ne škodujem planetu in življenju na njem in seveda, s produkti, ki jih prodajam enako spodbujam vas. Ni potrebno da gremo v ekstreme, ni potrebno da smo vsi vegani, zero waste, organic,.. nujno je samo, da se zavedamo sebe in svojega okolja in, da tudi majhne spremembe v našem življenjskem slogu štejejo. Na primer to, da ne kupujemo več plastičnih vrečk, ampak vedno s seboj prinesemo svojo trajnostno. Ali pa to, da stremimo h kvaliteti, ne kvantiteti. Tudi to, da kupujemo lokalne proizvode je ogromno. Mentaliteta branda Offline je, da se vsak dan trudimo in postajamo najboljša različica sebe, za sebe.
Today I was supposed to post a wedding cake tasting vlog, but I haven’t had time to edit it because of all your orders at Offline this weekend (THANKS!!). But what I do have time for is a quick blog post, and I decided to make it about what’s ‘behind’ Offline brand / how it’s made.
First, I draw the graphics and create a mockup of the product I have in mind. Once It looks the way I want it to look I find the suiting products (tees, totes,..) and order them. Then it’s time to hit the printer’s office, where each item is hand printed with care.
Next comes the quality check and packaging. As well as the products themselves I make sure the packaging is also organic and not harmful for the environment (or as little as possible, since sadly there is still a lot of plastic and toxic chemicals going on).
Now the item is ready to sell. I receive orders at the Offline Instagram inbox, where I aspire to take time for a conversation with each and every one of you, answering your questions and making your shopping experience at Offline as positive as possible. After I receive payment I ship your purchase asap.
And that is roughly how shopping at Offline looks like to me :D My goal is to sell products that aren’t harmful for the environment, choosing my materials carefully, and making tons of research about how they’re made. At the same time I know it is almost impossible to run a 100% organic, eco friendly, fair trade,.. brand, as nothing is black and white. Life does not happen in the extremes, but somewhere in between. We don’t need to make drastic changes in our lives, taking small steps forward every day is enough. And that is the mentality behind Offline – to become the best versions of ourselves, for ourselves.